October 26, 2021

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What is SEO and How Does it work?

4 min read
What is SEO

Let’s begin with a simple question. What is SEO? SEO stands for ‘Search Engine Optimization. It is the technique of obtaining traffic from search engines through free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking in search engine results pages. Moreover, the higher your website can list, the more people will see it.

SEO services Dubai have a broad range of tasks, including:

  • Identifying suitable keywords with a high potential for search traffic
  • Creating and optimizing high-quality, valuable content for search engines and users
  • It includes relevant links from high-quality websites 
  • Measure the outcomes

The three pillars of SEO

As a digital marketer, knowing how to get your brand, website, or business found by searchers is a basic skill. Moreover, understanding how SEO services changes will keep you on the top of the game. However, the SEO principle remains the same, but SEO change strategies in small ways. SEO services Dubai divides it into three main components that you should be aware of and know the regular work:

  • Technical optimization:

Technical optimization is the process of completing tasks on your site. That is mainly design to boosting your SEO. But they are not linked to the content. Although, it mainly happens behind the scene.

  • On-page optimization:

On-page optimization refers to the process of ensuring that your website content is relevant and provides a positive user experience. It mainly using a content management system that targets the right keywords. WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine are all examples of content management systems.

  • Off-page optimization:

Off-page optimization is the process of improving your site’s search engine rankings by engaging through activities that take place outside of it. Backlines are the part that helps in building the site’s reputation.

How does a search engine work?

People use search engines when they have a question and want to find an answer on the internet. Search engine algorithms are computer programs that search for hints to get the exact result they need. Algorithms are the use of search engines to identify websites and determine which ones to rank for a given keyword. There are three stages in how search engines work: Crawling is the discovery stage, indexing is the filling stage, and ranking is the retrieval stage.

  • Step 1: Crawling

Crawling is the first step. Mainly, web crawlers are sent from the search engines to find new pages and gather data about them. These web crawlers are commonly known as”spiders” or “robots.” Their goals are to find new web pages and to examine the content of pages that they are already visited or see whether it changed or updated.

Although, search engines crawl web pages by following the already identified links. When a search engine analyzes your homepage, it will look for another link to follow and may follow the link to your new blog post if you have a blog post related to your homepage.

  • Step 2: Indexing

Indexing is the next stage. When a search engine determines whether or not to use the content it has crawled, it is called indexing. A search engine will add a crawling web page to its index as it is considered worthy. Then, this index adds to the final stage of ranking. Moreover, when a web page or piece of content is added to the index, and save in a database from which it can be retrieved. The index contains the majority of web pages that have unique and valuable content. So. if a web page meets the following criteria, it may be excluded from the index:

  • Its content considers low value and spammy
  • Content can consider duplicate
  • The page or domain lacked inbound links
  • The content cannot crawl
  • Step 3 : Ranking:

The third and most critical step is ranking. After the crawling and indexing stages are complete, then ranking can start. Your site can be ranked once it has been crawled and indexed by a search engine. However, search engines utilize over 200 ranking signals to categorize and rank material, all of these fall under the three pillars of SEO: technical SEO, On-page optimization, and Off-page optimization. The following are some important steps that can use in the search engine to rank the web pages:

  • Keyword use in the title tag:

Whether the keyword or synonym used in the page or the title tag.

  • Website reputation:

The website or web page considers as reputable for the searching topic

  • The loading speed of the web page:

The webpage loading speed is pretty good. Moreover, it is also mobile-friendly.

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